东方咖啡
Oriental Coffee
构建东方咖啡起源的本质
商业为剑，四重历史使命
让世界见证中国咖啡的崛起·成龙咖啡全球战略
The Essence of the Origin of Oriental Coffee Business as a
Sword and Four Historical Missions
Let the world witness the rise of China coffee.Jackie Chan Coffee Global Strategy

这不是一个咖啡项目，
而是一场以成龙先生为旗手的东方文化复兴运动。
当未来的人们谈论21世纪东方文化复兴时，
成龙咖啡将成为与成龙电影并行的时代注脚。
This is not merely a coffee project, but a cultural renaissance
movement championed by Jackie Chan.
When future generations discuss the revival of Eastern
culture in the 21st century, Jackie Chan Coffee will
stand as a timeless footnote alongside his iconic films.

从“一杯咖啡”到“文化目的地”
从“租赁方”升级“城市文旅内容合作运营方”
From "A Cup of Coffee" to "Cultural Destination"
Upgrade from "Leaser" to "City Cultural and Tourism Content Cooperative Operator"

”中式咖啡“的主角必须是”咖啡“，”中式“是咖啡类别和风味
因此，核心产品必须以咖啡为主，中式食材作为陪衬
The star of 'Chinese-style coffee'is undoubtedly'coffee',
with'chinese' referring to its category and flavor profile.
Therefore the core product should be coffee,with Chinese
ingredients as a complement.
辅材中式：茶叶等辅料，选用典型中式符号，如普洱、龙井
理念中式：用”中庸之道，圆融之法、平衡之术“精心制作
Chinese-style materials: auxiliary materials such as tea
leaves, using typical Chinese symbols like Pu'er and
Longjing. Chinese-style concept: meticulously crafted
with the 'Doctrine of the Mean, the method of harmony,
and the art of balance'.

时代变迁

曾经，我们喝咖啡喝的是一种远渡重洋的身份 今天，我们喝咖啡喝的是一种扎根东方的自信
Once, we drank coffee as a symbol of crossing oceans. Today, we drink coffee as a sign of confidence rooted in the East.

龙的精神

龙，不是古老的图腾而是奔腾不息的精神， 是包容，是力量，是自信是笑对世界的豪情.
Dragon is not an ancient totem but a spirit of running and surging. It is inclusiveness, strength, confidence, and the boldness to face the world with a smile.

潮玩产品线
Collectible toy line
文创衍生
Cultural derivatives
IP联名合作
IP collaboration
主题策展
THEMATIC CURATING
公共艺术计划
PUBLIC ART PROGRAM